Hi there, I’m Carolynn Lacasse. I’m a retail geek with an unparalleled devotion for building brands.
My career started, and always has been, in retail. It started with folding the perfect jean wall at the Gap, and led to working in the start-up world helping retailers and big brands measure in-store sales from online marketing.
I founded a marketing consultancy that was tailored for commercial real estate developers and helped smart brands bring their online personas offline through experiential marketing.
Right now you'll find me as the Head of Brand at thisopenspace, North America's leading short-term retail space platform. We've worked with brands like Kanye West, Nike, Everlane to make their IRL retail dreams come to life. We even made our own stores from top to bottom- that was pretty fun.
Want to hang out? Collaborate? Send me a note.