For its 30th anniversary edition the Ottawa Food and Wine Festival wanted to take its first steps to become a more digital brand. Hired as a digital consultant for the festival I helped curate a targeted group of over 30 Ottawa based influencers in the food + drink, lifestyle, fashion, university and instagram "markets". By creating an influencer package, we were able to lean on content creation by this group in support of marketing and promotional endeavors for the festival.
As part of my role as the festival's community manager, I was also contracted to source and create original content to be published to social channels pre, during and post festival. This included liaising with vendors, brands and stakeholders of the event to create on-brand digital content.
The outcome of my digital work resulted in 1.2 million digital impressions on social channels owned by The Ottawa Wine & Food Festival over the course of my contract. In addition I also contributed to triple digit increases in community and engagement metrics on these same social media channels.