work

What’s made my career exciting is the range of experiences I’ve had - working in the start-up world, leading emerging brands, and shaping strategies for global retailers. I thrive in fast-paced environments with momentum and lead high-performing teams. While I’ve worked across all facets of brand marketing, my deepest focus has been in retail and community, where it’s all about building a world around a brand.

Canada Goose

I joined Canada Goose to lead the exploration of experience design for new retail concepts, supporting the brand's transformation into the luxury space. Over time, the role has evolved to encompass leadership across initiatives such as launching Canada Goose Generations, the brand's first re-commerce platform; shaping strategies for luxury retail service and ceremonies; and building the company’s loyalty practice from the ground up.

Sr. Manager, Global CRM & Loyalty

Sr. Manager, Global Retail Marketing & Brand Experience

2021 - Current

TKEES

I led TKEES’ transition from a thriving e-commerce and wholesale business to a physical retail presence as Head of Retail, then expanded my role as Director of Marketing & Retail. I spearheaded the launch of their flagship store in the Miami Design District, developed a scalable retail strategy, and later led a team of marketers to define the core consumer—fueling influencer marketing growth, driving significant revenue increases, and bringing to new products to market with multiple sell-out campaigns.

Director of Marketing & Retail

2019 - 2021

Mejuri

When I joined Mejuri my primary focus was to bring the digitally native brand into the physical world. As the leader of the Offline & Retail team, I developed a retail strategy that resonated with its core customers and redefined how jewelry is experienced and purchased. This included the launch of their first permanent stores and 40+ community-driven events, creating meaningful connections through immersive brand experiences. My foundational work included store experience design, real estate roadmap strategy and establishing in-store piercing service—which has become a defining element of the brand.

Director of Offline & Retail

2018 - 2019

thisopenspace

During the height of the DTC boom, I served as Head of Marketing & Brand at thisopenspace, helping disruptive brands take their first steps offline. We provided a marketplace of unique spaces across North America for pop-ups, photoshoots, offsite meetings and events, while actively supporting go-to-market strategies for several brands' offline launches.

Director Head of Marketing & Brand

2016 - 2018

Équipe Agency

Founded Équipe Agency, a consultancy specializing in social media marketing and content strategies for clients across retail, food & wine, tourism, and design industries. During the early days of influencer marketing, Équipe helped organizations navigate this emerging space by crafting content strategies, building online communities, launching influencer programs and trips, and measuring digital campaign success.

Founder & Principal Strategist

2014 - 2016

Source Metrics

During a time when digital marketing was still emerging and brands questioned the influence of social media, Source Metrics, a tech startup and web app, brought clarity by visualizing social media performance and growth. As Director of Marketing, I led the platform’s evolution from a social media analytics dashboard to a tool that tracked clicks, conversions, and sales for e-commerce and brick-and-mortar retailers.

Director of Markeeting

2010 - 2014